Matt Hutchison risked his own life to rescue his wife’s cousin Luke Casey who was washed off a rock ledge. He didn’t really think about it – just did it. Phil Zimbardo talked about the development of the heroic imagination as a key to increasing the frequency of heroic actions. The heroic imagination is when you imagine yourself performing heroically. If you can see what it looks like, you’re more likely to do it.
Hutchison said, “I’ve been rock fishing for years and always wondered what I would do in this type of situation and I didn’t think twice. Looking back on it I would do it again.”