Seth Godin has posted about how contagious behaviour is. He specifically mentions celebrating your heroes, so obviously got my attention. He says the most important thing is to choose who you’re hanging out with. Bravo. The people you surround yourself with have an amazing influence on what you do. When they’re aiming high, you have no option but to aim high too. Hang with heroes and you won’t be able to help yourself – you’ll be heroic too.