This post at IttyBizz struck as something well worth doing. I know there are plenty of readers of this blog that have never seen a school presentation and may well not really get what I do with the Hero Construction Company. So, here are the questions and then my answers.
What’s your game? What do you do?
I teach kids to be heroes. Specifically I go into a classroom and deliver a one hour presentation on what a hero is and how to become one. There is lecturing, Q&As, worksheets, and public speaking in each hour. I have three separate programs – one for upper elementary, one for lower middle school, and one for upper middle school.
On top of that I design programs for older participants – college cheerleaders, teachers, first responders, etc. I also develop followup programs for schools so they can continue the initial message I deliver.
Why do you do it? Do you love it, or do you just have one of those creepy knacks?
I love working with kids in schools for two reasons. Kids aren’t scared to give you answers (generally) that they’re not sure are right. This allows for lots of great conversations. Secondly, being with new kids in each presentation, I know my days are never going to be the same. I might do the same presentation six times a day for three days in a row, but with each audience being different, I know the conversations will be different.
Who are your customers? What kind of people would need or want what you offer?
My customers are educators who want to make a difference in the attitudes and behaviours of their students. This is not as obvious as it sounds. I spent three years bouncing around a lot of schools that showed no interest in what I was actually presenting to their kids. Nowadays I am only working with schools that want me there and want to work with me to make sure the message is getting across.
What’s your marketing USP? Why should I buy from you instead of the other losers?
I present to the kids as if they’re real people. Many school presenters think they need to have some freaky skill to get the kids to pay attention to them. They come in with yoyos, BMX riding, or juggling. I just talk with honesty and respect. I offer followup materials on my website, in my mailing list, and by being happy to talk to principals and teachers as much as they need me to. I don’t walk in on the day and disappear until I want to rebook you next year.
What’s next for you? What’s the big plan?
I want to find five more schools. Any more than that will require an employee, which I’m also happy to do. The next big thing though, is a middle school tripping program that takes kids out of their mundane world and onto an adventure that changes them forever. My hope is to lead a trip to Spain this August. I just want ten kids so we can make an impact.
So, that’s it. Any questions? Did I leave something out?